When and How to Use The Forecast Tool?

The Forecast tool is available under Market Insights > Forecast.

The Forecast tool helps you in generating reports that provide detailed insights about the different keywords, categories, and devices. You can use these insights to analyze the performing keywords and categories, and use them in your campaign to target the relevant supply.

For example, if you are creating a campaign for car insurance, then you can use the Forecast tool to get insights on the best-performing keywords for this category.