Business goals like product purchase, form submits or page views within your website can be tracked as conversions. With conversion tracking within our system, you can measure the effectiveness of your campaigns against your business goals. Client-side pixel tracking is enabled via executing a code snippet on the browser. On a conversion event, a JavaScript […]
Perform the following steps to create a base pixel: In the Tags section, click New. Select Tag Configuration. The Choose Tag Type page appears. Select Custom HTML as tag type and paste the base pixel code. Click Trigger Configuration and select Page View, which fires on All Page Views. Below is how the tag looks. […]
We believe in complete privacy and ensure that we comply with all the guidelines that are introduced by various authorities across the globe. This section provides more information about the various privacy guidelines and their implementation. General Data Protection Regulation (GDPR) General Data Protection Regulation (GDPR) is a European Union data protection law that provides […]
You can optionally choose to do conversion tracking without installing the pixel. This can be done via Server-side pixel (S2S pixel) tracking. The option is typically used when you do not have access to the source code advertiser website or for conversions that happen on 3rd party platforms (example mobile downloads on play store). In […]
Emailing the Ingestion File Ingestion Email Address: Please contact your account manager for the ingestion email address. Email Subject: Offline-Conversion Ingestion Creating the Ingestion File The conversion ingestion file is a “Comma-separated” CSV file with columns as defined below. Parameter Is Mandatory? Data Type Details Date Yes Date The date on which the conversion occurred […]