A Search campaign allows you to target keywords for which you can display ads. The two-click model is used in search campaigns where a user clicks the relevant keywords that appear as Sponsored Ads in the article as shown below. After the user clicks a keyword, they are redirected to the Results page where ads […]

In Keyword Sponsorship campaigns, when a user clicks on the sponsored keyword they will be directly redirected to the advertiser’s page. Elements of Keyword Sponsorship Ads: Sr. No. Name of the Element Description 1. Destination URL URL of the page the advertiser wants their audience to redirect. It is a mandatory field. 2. Display URL […]

A Native campaign allows you to create ads that imitate the look and feel of the publisher’s website.  These ads will be displayed in the website’s native styling. It is a non-intrusive ad and doesn’t interfere with the audiences’ experience. Why Native Campaigns? Native campaigns offer the flexibility to target users at various points in […]