Targeting parameters are available at the campaign level to help you reach an audience in the required location, using a specific device, browser, or domain, and to target specific publishers. Location-Based Targeting In location targeting, you can show your ad in certain geographic areas as per your business needs. You can target your ads for […]
You have an option of adjusting bids on the campaign and ad group level. Periodic Bid Adjustment: Bids can be increased or decreased according to the time of the day or day of the week. If a campaign is expecting more traffic during weekends and at a specific time period, then you can increase the […]
Segmentation is dividing the audience of website visitors into logical groups. In our system, you can create audience segments and use these segments to retarget the audience. For example, if you have a campaign and a user has clicked or performed any action on your ad, you can segment such a user and then retarget […]