Segmentation is dividing the audience of website visitors into logical groups. In our system, you can create audience segments and use these segments to retarget the audience. For example, if you have a campaign and a user has clicked or performed any action on your ad, you can segment such a user and then retarget […]
Campaign tags allow you to group different campaigns into a logical grouping. You can use these tags to generate custom reports for analysis purposes. For example, you can group campaigns based on verticals, such as healthcare or finance. You can add these tags while creating or editing a campaign. You can add one or more […]
Frequency Capping allows you to limit the clicks or impressions of an individual user on an ad in a single day. For example, if you do not want to show the same ad to a single user more than 5 times, then in such a case, you can enable the Frequency Capping feature and restrict […]