While creating a campaign, you can set up the following billing methods.
- Cost Per Mile (CPM) – Billing is based on the number of impressions of the ad.
- Cost Per Click (CPC) – Billing is based on the clicks on the ad.
- Cost Per Action (CPA) – Billing is done based on the action performed by the user on the ad and on the advertiser’s page. For example, purchasing the product, submitting a survey, or subscribing to services.
If we receive a CPA value with the conversion call, then the received CPA value will be used for billing. However, if no CPA value is returned in the conversion call, then the value set as the CPA goal (Defined by the advertiser or the account manager on the Console) will be used for billing.
Correlation between Campaign Types, Goals, Budget Types, and Billing Types
