Budget pacing is the pace or speed at which your budget will be spent in a campaign. The pacing options are available on the Campaigns page under Budget Details for Individual Budget as well as Shared Budget.
By default, the pacing options are disabled. To enable the pacing options, you will have to specify the daily or the overall budget of the campaign. Once you specify the budget, the following pacing options are activated.
- Standard Pacing –
Standard pacing is useful in cases where advertisers would like to ensure some budget is spent each hour during the day to identify intraday trends in performance. For example, if an advertiser sets up a daily budget of $300 for a campaign, then the budget will be spent equally throughout the day.
So, for a daily budget of $300, budget per hour will be,
Daily budget/hour = $300/24hrs = $12.5
- Accelerated Pacing – Accelerated Pacing will spend the budget as quickly as possible with no pauses throughout the day.