The Reports tab provides a list of all the standard reports available in the system that helps you in viewing and analyzing the data. You can view these reports, add new dimensions, metrics, or filters, and even save them as a custom report.
The following are the standard reports:
- Advertiser
- Traffic
- Campaign
- Partner
- Search Term
- Conversion
- PID
- Country
- Ad Groups
- Ads
- Category
- Private Deals
- Match Term
- Match Type
- Search vs Match Term
- Domain
- Budget Pacing
- Browser
- Traffic Source
- Traffic Sub Source
- Billing
- Segment
- Syndication Partner
- Win Rate