You can run different types of campaigns based on your goals
- Search Campaigns: Search campaigns allow you to display ads associated with keywords based on the content on the publisher’s website. This uses the two-click model where a user clicks a keyword in the keyword block to navigate to the results page where the ad is shown and then clicks the ad to arrive on the advertiser’s page. For more information about search campaigns, click here.
- Keyword Sponsorship Campaigns: Keyword Sponsorship campaigns redirect interested users directly to the advertiser’s page upon clicking a keyword on a publisher website. This is the one-click model. For more information about keyword sponsorship campaigns, click here.
- Native Campaigns: Native campaigns place ads directly on the Publisher Website that align with the look and feel of the page. The native campaign uses the website’s native styling to blend your ads. Native campaigns can have images or appear as text only. For more information about native campaigns, click here.